“ Because of the trust and respect we’ve built up, like an old married couple we are able to rubbish each other’s ideas. Many creativity experts only emphasise the positive aspects of creative people, yet much creativity comes out of struggle, sometimes with the task, but sometimes through tensions between the people. Reed – Cale and Warhol’s role as a creative leader – demonstrating permission giving behaviours and creating a climate where different things could happen. Person – The song “Open House” makes reference to the grating tension between the Velvet Underground’s personalities – e.g. Note “Drella” was a nickname for Warhol – a combination of Cinderella and Dracula! To help tell the story of Andy Warhol and The Factory to the uninitiated, I’ve linked these to music from the great retrospective album by Lou Reed and John Cale “Songs for Drella”. I noticed that the example of The Factory has useful parallels with the four ‘P’s of innovation: Person Place Product Process. My epiphany came about after many years of teaching an MBA programme in creativity and innovation for the Open University Business School. Today I’m looking at the qualities that led to the success of The Factory as a music innovation incubator, with parallel lessons for businesses wishing to make innovation part of their business as usual activity. “The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band.” Their influence has been pervasive over nearly 50 years on people such as The Sex Pistols, The Doctors of Madness, The Cure, The Psychedelic Furs, Patti Smith, Vaclav Havel, Bill Nelson, Iggy Pop, The New York Dolls and many more. Andy Warhol, The Factory and The Velvet Underground were synonymous with a groundbreaking synaesthesia in music and art in the 1960’s.
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